Designer, SEO, Online Marketing and all-round web guy

Social Signals for Search Love

Social Mentions for Ranking

Simon Phillips

I have been a designer, animator, web developer, photographer and marketer for over 20 years now. Loving the evolution of it and the future it holds.

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Facebook Fraud – Aka “Likes”

Evidence Facebook’s revenue is based on fake likes. This video from Veritasium highlights that Facebook’s advertising model is deeply flawed. When he paid to promote the Veritasium page, he gained 80,000 followers in developing countries who didn’t care about Veritasium. They drove his reach and engagement numbers down, basically rendering the page useless. Facebook Fraud The US Department of State spent $630,000 to acquire 2 million page likes and then realized only 2% were engaged.http://wapo.st/1glcyZo That’s a lot of cash on a whole lot of digital nothingness. It is  possible to be a victim of fake likes without even advertising. Pages that end up on Facebook’s “International Suggested Pages” are also easy targets for click-farms seeking to diversify their likes. http://tnw.co/NsflrC Additional information on the flaws of the Facebook revenue model can bee see via the following link http://www.youtube.com/watch?v=l9ZqXlHl65g All in all this whole Facebook ‘business’ model is about benefiting the company and shareholders, to, inevitably it seem, buy more companies that have better products. The fact that Facebook does this may well mean that it continues to breathe in the digital economy for a little while yet.

Simon Phillips

I have been a designer, animator, web developer, photographer and marketer for over 20 years now. Loving the evolution of it and the future it holds.

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Reading level search results

Part of the Google search filters can allow for different levels of reading ability.

So…how dim do you feel today? Rest assured Google is aiming to help return results for those who prefer looking at shiny things. Whew!

Reading Level Search

Simon Phillips

I have been a designer, animator, web developer, photographer and marketer for over 20 years now. Loving the evolution of it and the future it holds.

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To any parent

…not just ‘Moms’

Check this great little ad – inspirational and touching stuff

Simon Phillips

I have been a designer, animator, web developer, photographer and marketer for over 20 years now. Loving the evolution of it and the future it holds.

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Social Media Blueprints

Social Media Blueprint

Simon Phillips

I have been a designer, animator, web developer, photographer and marketer for over 20 years now. Loving the evolution of it and the future it holds.

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Beginners guide to G+

A beginners guide to setting up and getting cracking with Google plus.

Guide to Google+

Simon Phillips

I have been a designer, animator, web developer, photographer and marketer for over 20 years now. Loving the evolution of it and the future it holds.

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If Google was a guy

If Google was a guy. A beardy one at that!

Simon Phillips

I have been a designer, animator, web developer, photographer and marketer for over 20 years now. Loving the evolution of it and the future it holds.

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Chicken run Kung-Fu

This one if for my son!

Chicken Run Kung Fu

Simon Phillips

I have been a designer, animator, web developer, photographer and marketer for over 20 years now. Loving the evolution of it and the future it holds.

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20 000 leagues under the SEO

20000 leagues under the SEO

Simon Phillips

I have been a designer, animator, web developer, photographer and marketer for over 20 years now. Loving the evolution of it and the future it holds.

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Pick Master

Finally a use for old credit cards (or current ones) – Hey presto – a Pick for your guitar!

Very cool – #need!

Pick Master

Simon Phillips

I have been a designer, animator, web developer, photographer and marketer for over 20 years now. Loving the evolution of it and the future it holds.

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